Packed dancefloor at Trade nightclub, London, with the logo visible. The image represents the 90s UK Hard House scene.

Blog

The Harder Generation: Why UK Hard House Defined A Decade of Clubbing

The 90s demanded stamina. For a dedicated generation, UK Hard House was the sound that fueled the after-hours commitment. From the legendary 3 AM opening of Tin Tins ‘Hype’ in Birmingham, to the ascent of DJ Andy Farley, we explore why this relentless, high-energy sound dominated UK club culture for over a decade.

Woman with brain highlighted with text the science of music.

Blog

The Science of Musical Taste: Why Some Songs Are Infectious

Why do you hit repeat while others call a song “crap”? The secret lies in your brain. Explore the psychology of earworms, the reliable dopamine release from rhythm, and how your unique personality decides what sounds like a sonic masterpiece versus a musical misfire.